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Big Picture Marketing - Conquering Content
Course Introduction
Curriculum
Section 1 - Understanding Your Customer
The Message Map (14:12)
Section 2 - Matching Content to The Buying Cycle
Chapter 1 - A Model of The B2B Buying Cycle (5:03)
Chapter 2 - Early Stage: Attention and Interest (3:40)
Chapter 3 - Middle Stage: Understanding and Belief (3:01)
Chapter 4 - Late Stage: Desire and Action (4:04)
Wrap Up
Wrap Up
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Chapter 2 - Early Stage: Attention and Interest
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