Big Picture Marketing - Conquering Content
How to develop messaging, creative themes, and content stages that drive lead generation.
One of the biggest laments heard in modern marketing departments is how to create enough of the right kind of content - content that drives prospect identification, capture, and nurturing.
It starts with seeing the world the way your customers see it so that you can develop and explicit messaging platform - something many marketers talk about, but which few approach in a systematic way. From there, you can then develop topics and creative themes that spark ongoing practical content plans. But attracting attention isn't enough; prospects need different types of content at every stage of the buying cycle.
By understanding each of the three critical content stages, you'll know what kind of content should be delivered to each prospect in order to move them closer to a win. Together, these comprise a process that can keep you generating effective content that will drive sales engagement.
ABOUT BIG PICTURE MARKETING
The job of running B2B marketing today demands functional mastery over a LOT of different disciplines. So many, in fact, that it’s all too easy to get pulled into the minutiae and to lose track of what’s really going on holistically in your marketing operation. This online masterclass, "Big Picture Marketing - 8 Steps to B2B Marketing Success", takes a step back and examines the major components of the job of today’s marketing leader, and offers practical steps and approaches that can help optimize each one.
Your Instructor
- Spent a decade in Silicon Valley, then VA/DC/MD
- Built 8 marketing departments
- 4 successful exits
- Severe beatings that I so richly deserved - Trying to save you the beatings